How MediaTek Cutting-Edge technologies that are impacting our everyday lives

Snapdragon and MediaTek are one of the most renowned name when we talk about smartphone processor chip-set. But today we are going to give some insight about MediaTek is not limited to smartphone processor but they are contributing way much beyond that in today's modern world.

MediaTek is the world's 4th largest global fabless semiconductor company and powers more than 1.5 billion devices a year. A market leader in power-efficient systems-on-chip (SoC) for mobile devices, smart-home solutions and automotive, making it more accessible and understandable for the common man, through ‘MediaTek Technology Diaries’ series. MediaTek with participation of Malishka from RED FM making it interactive, informative yet a fun series aimed at demystifying the newest technologies that are transforming our daily lives. Also present were Mr. Kuldeep Malik, Director, Corp. Sales, India with Mr. Kevin Keating- Global Director, Marketing.

Some of the key segments that MediaTek is present :

  1. Mobile Technology: 
    MediaTek Helio series platforms such as A22 and P22 are the latest additions to the Helio family of powerful and power-efficient chips for the mid-market segment. Redmi 6, Vivo Y81, Y83 and Y83 Pro are powered by Helio P22. The Helio P60 was recently released with OPPO F9, F9 Pro and Nokia 5.1 Plus. It focuses on providing the camera hardware with intuitive light AI-enhancements such as Face ID, Smart Photo Album, simulated depth of field etc. It also features MediaTek's second-generation smart antenna technology (TAS 2.0). The CPU performance of Helio A series is up to 30% faster and GPU up to an incredible 72% faster than the direct alternative. Xiaomi Redmi 6A is one of the phones powered with a MediaTek Helio A22 chipset.
  2. Amazon consumer products:
    MediaTek also powers an array of Amazon consumer products, including the Amazon Fire TV, and Fire HD 8 and Fire HD 10 tablets. These are the latest in a series of Amazon devices powered by MediaTek that offer consumers rich multimedia experiences with minimal power consumption.

  3. SmartTV:
    MediaTek has also partnered with the TV display manufacturer and Television Brand Vu Televisions to provide a high-end and cost-efficient 4K TV to the consumers. MediaTek is transforming how people interact with their home through leading connectivity and multimedia technologies, Smart TVs and connected audio devices. This makes MediaTek the leading company by unit volume in several segments, including digital television, optical storage, and DVD/Blu-ray/CD players.

  4. Automotive sector:
    Another vertical in which MediaTek has been empowering lives is the automotive sector. MediaTek is powering the future of Self-Driving technology through a turnkey solution of hardware and software. Autus, the suite of automotive and automated driving solutions, uses artificial intelligence, mmWave, machine learning, and advanced visual processing solutions and technologies to deliver the latest in navigation and infotainment innovation. Automated driving is the next frontier for MediaTek and this chip changes everything under the hood.

MediaTek continues with next-gen multimedia technologies that make UHD content shine. The MT5597 is the latest technology in Digital TV vertical, which enables high-quality, cost-effective and feature-rich 4K UltraHD digital TVs with a global application. Powered by four high-performance ARM® Cortex™-A53 ultra-efficient processors running at up to 1GHz and AMR Mali-450 MP4 GPU, it offers superior user experience and features at low power consumption. MediaTek also leads  continues to innovate in this space with recent Android set top box (STB) SoC's along with High quality audio support - including Dolby audio, DTS, Maxim, multi-channel capture and reproduction, and our own advanced digital signal processing solutions.

So here are all the factors about MediaTek, that one must know. If you have any question comment below. Stay tuned for more.

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