Fujifilm India unveils its GFX100 : World’s First mirrorless large format sensor along with new “Premista” cinema zoom lenses

23:46
Fujifilm India Private Limited, announced the launch of latest innovation breakthrough in India, the FUJIFILM GFX100 mirrorless digital camera incorporating an image sensor with the world's highest 102 million pixels resolution and unique color reproduction technology to achieve the world-leading image quality. The event saw the presence of Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd., Mr. Dabboo Ratnani, Celebrity and Fashion Photographer and International Editorial, Commercial and Corporate Photographer Mr. Zack Arias.

Key Features of the launch:

  • Industry’s first large format sensor camera with the world's highest 102 million pixels resolution.
  • Offers fast & accurate autofocus, in-body image stabilization and 4K video capability.
  • Captures and records precious moments at world-leading image quality.
The GFX100 is a flagship model of the GFX Series of mirrorless digital cameras, which have won strong praise from professional photographers and photo enthusiasts alike for the use of a large image sensor, boasting approximately 1.7 times the size of the 35mm full-frame sensor. Among digital cameras equipped with a sensor larger than the 35mm full-frame format, this is the world's first model that offers 
  1. A back-illuminated sensor with phase detection pixels,
  2. In-body image stabilization (IBIS) mechanism and
  3. 4K/30P video recording capability.
The innovative mirrorless digital camera fulfills photography's intrinsic mission of “capturing and recording precious moments that are never to be repeated again.” Launched in India. The camera will be available at a price of INR 7,86,999/-.

Let's see what professionals verdicts on this:

Present at the event and Brand Ambassador for Fujifilm GFX range, Mr. Dabboo Ratnani said,
“It is a matter of great pride for me to be associated with a cult brand like Fujifilm. The new GFX100 camera embodies a new standard of optical excellence with technological brilliance in new mount and optics; retaining Fujifilm’s renowned legacy. Packed with powerful features, the camera displays Fujifilm’s legendary artistry that will empower users to expand the realm of photographic capabilities. With this association, we look forward to an advanced mirrorless camera experience and witness a shift in the existing imaging industry to newer heights.” 
On this occasion, the Optical Devices Division of FUJIFILM also unveiled the new “Premista” series of cinema zoom lenses. These lenses support large-format sensors and deliver outstanding high resolution, beautiful bokeh and rich gradation with HDR (high dynamic range). The Premista Series brings out the maximum capability of large format sensors, which is increasingly being adopted into cinema camera, to provide robust support for high-quality video production. The Premista 28-100mm T2.9 will be available in August 2019 at a price of USD 38,800 and the Premista 80-250mm T2.9-3.5 will be available later this year at a price of USD 39,800.


Let's see what professionals verdicts on this:

Commenting in the launch of the ‘Premista’ series, Cinematographer Mr. Palash Das said,
“I was recently honoured to shoot on the Premista 28-100mm large format zoom lens. The lens is indeed a breakthrough with crisper images and proper focal length coverage throughout the zoom range. It has a beautiful flare to it and the bokeh effect is also quite wonderful. My overall experience with the lens is nothing but fantastic and I will encourage more DOPs to use this zoom lens in Bollywood and across the world.”
Well so overall Fujifilm has priced their new launched products reasonably well. The Premista 28-100 mm T2.9 cinema zoom lens will be available in India from August 2019 at a price of USD $38,800 (approx Rs.26,71,031 INR) and the Premista 80-250 mm T2.9-3.5 will be available later this year at a price of USD $39,800 (approx Rs.27,39,872 INR). Stay tune for latest updates. Thank you for reading.

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